1 Aug 2017
Australian fashion designers are having to evolve at a rapid pace. They need to be flexible or face being left behind. In other words, like yesterday’s wardrobe, you might be left by the wayside.
But never fear, we’re going to break this down and look ahead at how to be fashion forward in the real world.
Current State of Play for Australian Fashion Designers
No doubt you’ve done your share of shopping online – we all have. This very fact is finally giving traditional retailers reason enough to rethink how they draw you physically into stores. “Retailment”, is all about experience, and digital activation is being used to make all elements of going to the shopping centre more involved and worthwhile to everyday fashion lovers.
Starting with the ever diversifying range of tastes out there, roll in some sustainability, then throw in some big data, and what do you get? Today’s design challenge. There are so many ways for you to be smarter about what you produce, but also so much more considerations to ensure your brand remains viable in the long run.
Digital marketing, including social media, SEO, and digital catalogues, is taking the fashion scene to some exciting and insane new places. Play your cards right and you could be like Black Milk Clothing, shaping new fashion trends and category with little more than Instagram. Some stats to back this up would be good. According to recent research, fashion brands typically receive three times as many interactions and followers than most other small business or big brand Insta accounts. In fact, half of the 10 biggest brands on the platform currently are in the fashion space.
The Skills that Kill
As we’ve discussed in the past, to thrive in today’s fashion world, you need to be a jack-of-all-trades, a veritable wearer of many stylish hats if you will. In the broadest terms, you need to tap into the following:
- Digital marketing (social media, SEO, SEM)
- Data analysis
- Website design
- Public relations
- Business development
We will admit that it will never be entirely possible for any one person to truly master all of these skill sets. But trying your hardest to get a basic grasp will do you a world of good, the rest can be filled in by collaborating with like-minded specialists.
Remember when we talked about Google partnering with label Ivyrevel (backed by H&M Group) to create “data dresses”? That’s a top tier example of broadening horizons and collaborating to fill gaps in knowledge.
Be Fashion Forward
Need more ideas? Guess what, we’ve got the perfect source for you. TAFE Queensland has partnered with fashion icon and artisan turned educator, Professor Jimmy Choo to deliver a series of must-attend events. From exhibitions and business symposiums to master classes, this is your chance to pick the brain of a fashion titan.